EU project

The aim of the project is to strengthen the applicant’s international competitiveness through a structured internationalisation of its business on high spending markets. By taking part in specialised B2B tourism trade fairs, the applicant will present authentic, sustainable and personalised tourism products together with its innovative platform for cyclists, promoting sustainable tourism.

The expected results include new export partnerships, higher sales and export revenue, and a stronger position for Croatia as a premium tourism destination and a destination for active tourism. The project contributes to the goals of the Smart Specialisation Strategy to 2029.

With this project the company set out to improve its competitiveness and its share of the international market by taking part in international tourism trade fairs, in order to present its services and programmes to potential foreign clients and business partners.

Carrying out the project increases the company’s strength and capacity to operate on international markets and contributes to higher overall revenue and exports, which in turn raises the net profit margin and the number of employees. The target groups covered by the project are all employees of the company, current and future clients, partners and the wider community.